In this video from Golden Press Studio, Cory shares his top tips on how designers can talk to clients. He focuses on freelance designers or those who run their own businesses, teaching them how to communicate well to avoid misunderstandings.
RELATED: HOW TO BUILD A CLIENTELE FOR YOUR NEW SCREEN PRINTING BUSINESS
HOW TO TALK TO CLIENTS AS A DESIGNER
Initial Contact and Building Connections
Cory suggests not rushing to talk about prices when potential clients first ask about design services. Instead, find out what they really need, like a logo or a t-shirt design. After this first chat, a phone call can help build a real connection and give a better understanding of the client’s business and what they want to achieve.
Understanding Client Needs and Setting Expectations
During the phone call, it’s important to ask lots of questions about the client’s business, their target audience, and the purpose of the design. Using mood boards early on helps both the designer and the client agree on the style and look of the project, which makes things go smoother later.
Process Explanation and Pricing
After getting to know the client well and understanding their needs, Cory recommends explaining the design process clearly, including how long things will take and how much they will cost. This helps keep everyone’s expectations in check and makes the project run more smoothly. Getting feedback from the client, especially in the early stages, is crucial for making sure the final design is just right.
Closing the Deal
Cory says to save the discussion about price for last, after all other details are sorted out. This helps make sure the client feels confident and ready to go ahead with the project.
BOOST YOUR SCREEN PRINTING ASSETS
Golden Press Studio isn’t just about giving great advice—they also offer amazing digital packs to improve your screen printing skills. These packs are available on ScreenPrinting.com and provide all the tools and inspiration you need for your projects. Be sure to check them out to take your screen printing to the next level! Cory’s advice shows that good communication, understanding the client, and having an organized plan are key to happy clients and successful projects.
