Maybe you’re not sure yet if water based printing is for you, or how to integrate it with your current business offerings. Well we’re here to let you know that “Yes, water based printing is for you!” And, with a few tips and tricks, water based printing can not only be a great addition to your products and services, it can be one of the best investments you’ll make in your business for years to come.
But before we get into the nitty gritty of the “how,” let’s talk about the background of water based printing — where it started, and where it is now; its former limitations and its current benefits; and why your customers are demanding water based prints.