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Startup Screen Printing Podcast | Business Legal Essentials | Screenprinting.com

Legal Tips When Starting Your Business | Startup Screen Printing Podcast

Jamie LeinbachFeb 28, 2024

In Jesse Poteet’s latest episode of the Startup Screen Printing Podcast, he sits down with Daryl Shaper, a seasoned entrepreneur who's recently launched a law firm. Daryl shares invaluable legal tips for anyone looking to lay a solid business foundation so you won't want to miss this goldmine of information in Jesse’s most recent podcast!

How to Protect Your Artwork From Copyright Infringement

Jacelyn WedmanJun 21, 2023

Screen printers are artists. Bringing a design from concept to garment is an artistic process. That art deserves to be protected. What’s worse than seeing a design you worked hard on get ripped off, and not being able to do anything about it? There’s a solution to protect your artwork: get it copyrighted. It seems daunting, but the process can help you protect your work.

3 Ways to Optimize Your Website for Mobile Devices

Jacelyn WedmanJun 07, 2023

In today’s digital world, everything is becoming more and more mobile-friendly. Think about it: how often do you look things up on your phone? Are you reading this blog on your mobile device? According to Statista, “Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2023, mobile devices (excluding tablets) generated 58.33 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020.”

According to TechJury, “83 percent of mobile users expect a flawless experience whenever they visit a website with any mobile device.” Up to 70 percent of web traffic comes from mobile devices. So how do you make your website mobile-friendly? Here are a few tips.

3 Ways to Make Your Screen Print Shop Stand Out

Jacelyn WedmanMay 17, 2023

Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.

What is Copyright Infringement and Why Does it Matter to Screen Printers?

Jacelyn WedmanApr 28, 2023

Copyright infringement can happen to anyone. Say a client asks you to print a design of a cup of coffee with the Starbucks logo on it. You may think it’s no big deal and grab its logo online and slap it on a t-shirt. A few months later, a cease and desist letter or email comes to you. Guess what? That Starbucks logo is copyrighted. Navigating copyrights is a bit tricky. Let’s dive in and define copyright and copyright infringement. Then we’ll see how it relates to screen printers.

How to Create & Screen Print QR Codes on Garments

Jacelyn WedmanApr 12, 2023

Quick Response codes, or QR codes, are everywhere. You sit down at a restaurant and to read the menu, you have to scan a QR code. You walk through a trade show, stop by a booth with stellar equipment, and to get that show discount, you gotta scan a QR code. You’re picking up a new couch you found on Facebook Marketplace. To Venmo the seller, they bring up the QR code for their account so you can scan it and easily reimburse them.

A Guide to Pricing Screen Printed Garments and Turning a Profit

Jacelyn WedmanJun 15, 2022

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.

The Race Starts Here With an Equipment Only Package

Jacelyn WedmanMar 22, 2021

Sometimes it’s best to start with the basics. If you like the freedom of choosing your own supplies but don’t want the hassle of picking big-ticket items, or you’re not sure what to buy for your shop, check out the equipment only packages. In just a couple of clicks, you’ll be ready to go. Whether you’re just starting out or looking to upgrade, do it with the right equipment.

Establishing a Brand: Creating Visual Elements

Sage LarsonDec 11, 2020

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

Establishing a Brand: Creating a Logo

Sage LarsonDec 02, 2020

Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.

Establishing a Brand: The Voice

Sage LarsonNov 20, 2020

When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.

Establishing a Brand: What is Brand Identity?

Sage LarsonNov 13, 2020

You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.