Whether you’re new to the screen-printing industry or a seasoned veteran, growing your business while maintaining your current customer base should always be a top priority.
One way to achieve this goal is by ensuring all of your customers’ promotional needs are being met. While most traditional screen printers can cover T-shirt needs, the printers soaring above their competition are those who can also deliver additional promotional product services.
In this article, we’ll cover how easy it is to incorporate other imprinted promo products into your business so you can earn more profit from your existing customers while also attracting new ones.
Why Sell Promotional Products?
Apparel is the number-one product in the $24.7 billion promotional products industry – meaning you already offer a promo in high demand. However, your customers also need other items such as mugs, pens, bags and other hard goods to promote their company or event. Bottom line: Your current customers are already buying promotional products – shouldn’t they buy them from you? You likely already have their artwork and can use it to generate more revenue from them.
What’s the Revenue Potential?
The average customer orders promotional items 3 to 4 times a year with a 40% profit margin. Plus, a membership with ASI gives you access to wholesale apparel suppliers so you can shop for the best blank apparel deals for your screen-printing business, saving you time and money.
What Supplies Do You Need?
Good news: There’s no extra equipment required! You just need an ASI membership, which gives you access to wholesale suppliers, free networking events and industry education. Also, with support from a team of over 425 ASI employees, you have assistance every step of the way.
Most Importantly…
Selling promotional items as an add-on revenue stream for your screen-printing business is easier than you think. The next time a customer places their T-shirt order, simply ask if they need any other promotional items imprinted with their logo. With the access to wholesale suppliers ASI provides, just call the supplier, place the order, invoice your customer and get more profit. It’s that easy.
How to Get Started
Ryonet has partnered with ASI to help screen printers like you take advantage of this add-on revenue stream. For a limited time, sign up for an ASI membership and receive a free decorator membership that gets your screen printing business listed in front of 20,000 potential customers. They’ll also waive the $150 startup fee for Ryonet customers. Lastly, as a thank you for filling out the form to learn more, Ryonet customers will receive a code for $10 off their next screenprinting.com order of $50 or more.
Visit http://bit.ly/asi-blog to learn more today!
