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How Adding a Vinyl Cutter can Increase Your Shop's Offerings

How Adding a Vinyl Cutter can Increase Your Shop's Offerings  | Screenprinting.com

Jacelyn Wedman |

In the world of screen printing, versatility is key. As a screen printer, you're constantly on the lookout for innovative tools and techniques that can elevate your business and expand your offerings. One such tool that has gained significant popularity in recent years is the vinyl cutter. This remarkable device opens up a world of possibilities, allowing screen printers to diversify their services, increase their revenue streams, and attract a wider range of customers. Let’s explore how a vinyl cutter can revolutionize your screen printing business and help you unlock new opportunities.

a hand weeds a white heat transfer vinyl on a black surface

EXPAND YOUR CUSTOMER BASE

By incorporating a vinyl cutter into your screen printing business, you'll be able to attract a wider range of customers. Some individuals or organizations may not require large quantities of screen-printed garments but are looking for smaller custom orders or personalized items. By offering vinyl-cutting services, you can accommodate these customers and establish new partnerships with businesses, sports teams, schools, and individuals seeking unique and personalized merchandise.

Say a local soccer league wants jerseys for their team. Every player has a different number and last name on the back of their jersey. Instead of creating twenty screens, simply cut each number and name out using vinyl. It’s easy to customize each jersey for the players, and you won’t be left with tons of screens to reclaim.

RELATED: 3 WAYS TO SCREEN PRINT NUMBERS ON JERSEYS

HEAT TRANSFER VINYL (HTV) APPLICATIONS

One of the most popular uses of a vinyl cutter for screen printers is working with heat transfer vinyl (HTV). HTV opens up a vast array of possibilities for creating stunning designs on garments. By using a vinyl cutter to precisely cut out HTV designs, you can easily add customizable pieces to any garment. HTV also comes in various finishes like metallic, glitter, and fluorescents, allowing you to cater to diverse customer preferences.

RELATED: SHOULD I SCREEN PRINT OR DECORATE WITH VINYL?

A Siser Romeo vinyl cutter sits in a shop space

STICKERS AND DECALS

Expand your business beyond clothing by utilizing a vinyl cutter to produce custom stickers and decals. Whether it's for branding purposes, product packaging, or promotional giveaways, vinyl cut stickers offer a versatile and cost-effective solution. With the ability to cut intricate designs and shapes, you can create eye-catching stickers that stand out and leave a lasting impression on your customers.

PERSONALIZED ACCESSORIES AND HOME DECOR

The creative potential of a vinyl cutter extends beyond apparel and stickers. You can use it to produce personalized accessories and home decor items that can be sold as standalone products or bundled with your screen-printed apparel. Think custom keychains, laptop decals, wall decals, personalized mugs, and much more. By diversifying your product offerings, you can tap into new markets and cater to a broader range of customer needs.

a squeegee pulls pink ink down a screen with a skull design done in vinyl

CREATE SCREENS WITH VINYL

Love to screen print, but don’t love creating and reclaiming screens? Making screens with vinyl is a great alternative option. Simply choose your art, cut and weed the stencil, and stick the stencil to the screen. Tape up the rest of the screen, and you’re ready to start printing! You won’t need to worry about the darkroom aspect of screen printing. 

Jennifer Sanderson of Pigskins & Pigtails uses vinyl to create screens for screen printing. She’s a crafter extraordinaire who uses vinyl in many ways, whether that’s heat pressing vinyl onto mugs or creating screens with sticky vinyl. Using vinyl is a great option for crafters looking to add screen printing to their arsenal, without needing to dial in a darkroom first. 

RELATED: HOW PIGSKINS & PIGTAILS USES SCREEN PRINTING TO SUPPORT LOCAL BUSINESSES

a tote bag printed with a pink skull design rests on a Siser Romeo vinyl cutter and plotter

Incorporating a vinyl cutter into your screen printing business can be a game-changer. It opens up a whole new world of opportunities for creating custom apparel, stickers, decals, accessories, and home decor items. With its precision and versatility, a vinyl cutter allows you to expand your offerings, attract new customers, and increase your revenue streams. Embrace this innovative technology, and watch your screen printing business thrive in a competitive market.