News

How to Set Up Your Online Store and Establish a Presence on Social Media for Your At Home Business

Sage LarsonApr 16, 2024

You got all your screen printing equipment and supplies set up at home. You've printed out some designs for your brand. You're ready to show the world what you can do. It's time to get online to build your online store and establish a social media presence.

Using Social Media To Promote Your Screen Print Business | Startup Screen Printing With Jesse Poteet

Robb CummingsDec 13, 2023

Discover valuable insights on leveraging social media for your screen printing business with Jesse's insightful podcast. This episode dives into t...

Essential Screen Printers' Guide for Identifying Potential Markets and Customers

Shawn ZimmermanNov 15, 2023

As a screen printer, exploring and tapping into a variety of industries is a strategic move that can significantly broaden your client base and exp...

Why Screen Printers Should List Their Shop in a Directory

Jacelyn WedmanJul 21, 2023

Being part of something bigger than yourself is a good feeling. It’s reassuring to know there are people to support you and have some extra exposure to the digital world as a bonus. In today’s digital climate, having your shop listed in a directory can be a huge help in getting eyes on your business without much effort from you. Let’s dive into what a directory listing can do for screen printers and how to make the most of it.

How to Create Engaging Social Media Posts

Sage LarsonFeb 19, 2021

Who isn't on social media? It's a great thing, but it also creates a challenge for businesses. How do you cut through the noise? Whatever your goal...

How to Establish a Brand

Sage LarsonDec 28, 2020

Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.

Establishing a Brand: Creating Visual Elements

Sage LarsonDec 11, 2020

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

Establishing a Brand: Creating a Logo

Sage LarsonDec 02, 2020

Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.

Establishing a Brand: What is Brand Identity?

Sage LarsonNov 13, 2020

You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.

How to Do Eco-Friendly Screen Printing

Sage LarsonJul 16, 2020

Let’s face it. Screen printing is dirty, messy, and toxic at times. From the chemicals, garment manufacturers, chemical waste, to water pollution, screen printing has a long road ahead to becoming eco-friendly. Implementing greener practices seems challenging and expensive, but that’s not the case.

Our choices matter. Let’s look at ways screen printers can implement environmentally friendly products and processes in their shops.

Three Tips for Selling Face Masks

Ryan MoorMay 08, 2020

The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.

How to Build a Clientele for Your New Screen Printing Business

Sage LarsonMay 01, 2020

It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.