If you’re running a screen printing business and haven’t yet explored the world of embroidery, you’re missing out on a golden opportunity. Adding embroidery can be the perfect way to stitch more profit into your bottom line and cater to a wider range of customers. Let’s look into why this thread-based technique is the ultimate partner for your screen printing toolkit.
EXPANDING YOUR PRODUCT LINE
Embroidery opens the door to new products, allowing you to offer much more than just screen-printed tees and hoodies. With embroidery, you can branch out into hats, jackets, polos, bags, and even towels. These thicker, high-quality fabrics aren’t always ideal for screen printing, but they’re perfect for embroidery.
Screen printing is fantastic for creating bold, colorful designs, while embroidery offers a textured, high-end look that adds extra value to your products. Together, they’re a powerhouse combination that appeals to different tastes, needs, and budgets. When you add embroidery, you’re no longer just a screen printing shop—you become a full-service custom apparel provider.
Imagine a corporate client who wants screen-printed t-shirts for their summer picnic and embroidered polos for their trade shows. By offering both services, you’ve just transformed a one-time order into a long-term client relationship!
ATTRACTING HIGH-VALUE CLIENTS
Embroidery has an undeniably classy and durable appearance that attracts clients looking for a premium touch. Businesses, sports teams, schools, and organizations love embroidery for its polished, professional finish. By adding this service, you open the door to these high-value customers who are willing to pay more for top-quality products.
Think of screen printing as your everyday go-to sneaker – comfy, versatile, and reliable. Embroidery, on the other hand, is like a pair of sleek leather shoes – polished, impressive, and perfect for making a statement. You want both in your closet, right?
Pro Tip: Offer embroidery on items that lend themselves to long-term exposure, like uniforms and jackets. These pieces aren’t just worn once—they’re seen over and over again, making them walking billboards for your business.
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MORE REVENUE PER STITCH
Adding embroidery can significantly increase your profit margins. Although embroidery may have a higher setup cost than screen printing, customers expect to pay more for this premium service, allowing you to charge a higher price per item. This means more revenue for you with every stitch.
An embroidered cap can easily sell for a higher price compared to a screen-printed one. That’s a significant boost in potential profit, just by offering a different service!
KEEPING CUSTOMERS COMING BACK
Offering embroidery encourages repeat business because it broadens the range of products and services you can provide. Instead of customers seeking embroidery elsewhere, they’ll stick with you—their trusted apparel expert who offers everything they need.
STAND OUT FROM THE CROWD
The world of screen printing can be pretty competitive. By offering embroidery, you set yourself apart from other shops that only provide screen printing services. It shows that you’re more than just a t-shirt company—you’re a full-fledged branding partner capable of delivering custom solutions.
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GETTING STARTED WITH EMBROIDERY IS EASIER THAN YOU THINK
The idea of adding a new service might feel daunting, but it’s much simpler than it seems. Today’s embroidery machines are more user-friendly than ever. If you’re thinking about where to start, consider reliable and versatile options that can handle a variety of jobs right out of the gate.
One great choice to explore would be something like the ZSK Sprint Classic Embroidery Machine. It’s ideal for screen printers who want to branch out into embroidery. With a smooth learning curve, you’ll be stitching like a pro in no time.
EMBROIDERY AND SCREEN PRINTING
Combining embroidery and screen printing allows you to create unique, multi-textured designs that make your products stand out. Embroidering a logo on a cap and screen printing a matching design on a t-shirt creates a cohesive branded look that your customers will love.
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Picture a beautifully embroidered logo on the left chest of a polo shirt, paired with a bold screen-printed slogan on the back. This combination transforms a simple piece of apparel into a storytelling canvas.
READY TO EMBROIDER YOUR WAY TO SUCCESS?
Adding embroidery to your screen printing business is like adding another string to your bow. It enhances your offerings, attracts more clients, and boosts your profit margins. Don’t let your competitors stitch up this opportunity—take the leap and elevate your business to new heights!
By combining the best of both worlds—screen printing’s boldness and embroidery’s elegance—you’re set to create products that wow your customers and keep them coming back for more. Happy stitching!